Alex Morgan — UX/UI Design

Analytics Dashboard

Analytics Dashboard project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Analytics Dashboard

Shipping quality design requires collaboration and iteration. I've learned why . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this approach resonates.